Now scaling a business is different than growing a business.
You can add more members to you business but that does not mean that your margins increase.
It doesn't mean that you have more time...
It doesn't mean that you have more freedom...
It doesn't mean you have more cash flow...
Sometimes, growing a business is what you want, but other times, what you really want is to scale a business.
Which means increasing your margins, your profitability.
Not getting more customers but getting more out of your customers.
Now, it's no secret that an easy and fast way to scale your business is by scaling vertical...
Meaning, you find what is working and you double-down on that strategy. You don't worry about adding to your product mix. You focus on the winning offer and go as deep as you can with it.
For example, Apple came out with the iPod... the idea there was to store 10,000 songs and be able to take it anywhere...
Essentially, take your music with you wherever you go.
Now, iTunes is pretty much on every device. They doubled-down on the idea and Apple exploded.
For most businesses that are in the coaching, consulting or 1:1 markets, there are THREE main ways to scale:
Increase the number of customers you have - which can be a good way to go however if you keep your pricing the same, means that you decrease your value and sacrifice the amount of time that you have.
Charge more - My favorite way to scale but also means that you need to level up your attention to detail, your offer, and become more accessible through a "less is more" approach.
Hire people - which is great and noble however you need to make sure you have a lot of things ready such as payroll, HR, accounts, etc.
You can also mix it up and use a combination of the above. Now, there other ways to scale but, these are the main three.
However, before you scale, you need to make sure that you have SYSTEMS AND PROCESSES IN PLACE.
Without systems and without processes, you are taking 3 steps forward 5 steps back.